Light in Action has the vision of audiovisual film resources (Short, Feature and Documentary) within the seven least-reached cultural affinity blocs in the world. We believe that these films, contextualized within the local cultures using stories, current or historic events and combined with beautiful cinematography with a script that connects with the local culture, can break through barriers that the culture might have in relation to the Gospel.
To this end, Light in Action develops production, ministry and distribution partnerships who have strong access or presence within the target audience. Financing is raised principally in Brazil, the USA and Canada.
The cultural affinity blocs that are being targeted as primary audiences include:
- Arab Peoples
- Medo-Persian Peoples
- Sub-Saharan Peoples
- Turkish Peoples
- Southeast Asian Peoples
- South Asian Peoples
- Peoples of the Horn of Africa
Each cultural affinity bloc above share many values and customs even though they may englobe various countries. Our goal is to produce or co-produce at least one high quality film project for each of these cultural blocs, with a high level of distribution in the countries within the bloc.
Films may be created with the possibility of speaking to two or more different cultural audiences through the use of stories that cross cultures. In this way, the films could be impactful not only in the unreached people group, but also in the western cultures. Producing films in two or more languages (in the spoken dialogue) has been proven very effective in connecting audiences in different cultures.